Hyde Park Group Brand Overhaul

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Client: Hyde Park Group
Role: concept, strategy, art direction, graphic design, photography, food styling
Date: November 2016 onward
Usage: Hyde Park Group is a unique company: it offers consulting services to CPG companies to create and launch new products into the marketplace with the help of world-class chefs and creatives. Understandably, this is a somewhat niche market, and the company's online presence needed to reach a higher level to expand its reach and potential client base. I created all of the following for HPG to this end:
  • social media logos + iconography
  • multi-platform banner ads
  • original photography and food styling
  • designing and executing advertising campaigns promoting the agency
  • analyzing the campaign results and targeting consumers for further engagement
and much more.